Faking It

By Eric Richardson
Published: Wednesday, June 27, 2007, at 10:21PM

Fake Retail Eric Richardson [Flickr]

DOWNTOWN LOS ANGELES — Earlier today Rick brought up the sudden appearance of a Sephora store at the corner of 6th and Spring (pictured). Don't get used to it: it's just a movie prop. There's a Paramount shoot on that corner tonight -- all night -- that has multiple blocks closed off. You can see the filming notice here.

I remember walking by the Pacific Center a few months ago and being shocked to see a brand new coffee shop I had heard nothing about. It looked great. The next day it was gone, just another temporary set. It was something that really seemed like it could work for real, though. This Sephora store might not make the most sense for the neighborhood, but seeing something like this sure makes you hope something decent does end up there.

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Comments

1
fridayinla writes:

Wow, the Sephora looks great in that building, even if it is only for one night. It's just a teaser of how elegant downtown could be.

# on Jun.27.2007 AT 11:01 PM
2
kenarch writes:

^ Not until we decide that we are more than a Hollywood back lot. There. I said it.

# on Jun.28.2007 AT 12:22 AM
3
Urban Bruin writes:

For a moment my wife's eye twinkled of hope!

# on Jun.28.2007 AT 12:11 PM
4
David Kennedy writes:

I just had lunch with the leasing agent for my building. She was so excited that Sephora was opening! She had told everyone the good news! Alas, I had to let her know it was only a movie set. She was dearly disappointed and a little embarrassed.

# on Jun.28.2007 AT 03:38 PM
5
Benjamin Pezzillo writes:

Well said kenarch.

Name anchor retailers like Sephora are five to ten years away in the Historic Core in my opinion.

Urban Bruin, it's quite likely Sephora might land somewhere like LA Live in the meantime.

Keep an eye out for an up-coming story in the Los Angeles Times about the film industry colliding with "new" Downtown.

# on Jun.28.2007 AT 10:46 PM
6
nirad writes:

When i saw the Sephora, i knew immediately it was a movie prop. But I started thinking about what it says about our society. People idealize the idea of living in a city, but in reality most Americans are scared of the dirty, rundown city and most people live in the suburbs. And I'm quite sure that most Sephora stores are inside drab air-conditioned malls that don't have any of the beauty of that building, nor the ugliness of its surroundings.

(could the city please clean the sidewalks and trim the damn trees on 6th St?)

# on Jun.29.2007 AT 09:24 AM
7
Naturallawyer writes:

Totally agree Nirad. Clean the sidewalks and get some decent street lighting for the nights. Even west of the historic core, walking on Grand from 5th to 7th at night has a "dangerous" feel to non-locals just because it's too dark and empty. Throughout downtown, better lighting would go a long way toward making the place feel safer and more alive.

# on Jun.30.2007 AT 02:19 PM

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