Ralphs' Big Opening

Fresh Fare Loves to Talk About Fresh Fare Opening

By Eric Richardson
Published: Monday, July 16, 2007, at 03:33PM

DOWNTOWN LOS ANGELES — Fresh Fare Invite I just got emailed the invite for Friday's opening of the new Ralphs. The chain's definitely putting some energy into the opening, with a two day schedule featuring food and wine tastings.

I'll certainly be glad when the store opens, in part because we might finally get past this crazy ad copy:

The time is here. Ralphs is proud to be opening a brand new Fresh Fare in the dynamic neighborhood of Downtown Los Angeles. When Fresh Fare opens this week, it will provide downtown customers a unique environment and an unmatched commitment to quality. At Fresh Fare, the ordinary will become extraordinary. Come see all Fresh Fare has to offer and join in the Grand Opening celebration on July 20th and 11 a.m. Fresh has arrived in downtown Los Angeles.

They used the "Fresh Fare" name in there four and half times in six sentences.

Check out the invite for full copy and the wine flight schedule.

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Ralphs' Big Opening

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Comments

1
Rico A writes:

"The ordinary will become extraordinary"? I'd have settled for them opening on time.

# on Jul.16.2007 AT 05:02 PM
2
meekorouse writes:

^giggle

I as well would be happy if they would open on schedule. I went downstairs to get he mail and there are notices up near the elevators remind ing folks of the "rumored opening" of Friday the 10th from the Downtown News.. Our leasing office is trying to be funny. =)

# on Jul.16.2007 AT 05:06 PM
3
meekorouse writes:

^that should read the 20th. not sure why my post is looking off like that.

# on Jul.16.2007 AT 05:08 PM
4
Jason writes:

Saw in Downtown News that Ralph's is looking at designs for a First & Grand location. You guys got any more info? With news of that, and the rumbling of a Whole Foods at L.A. Central, seems like the naysayers out there are going to have to eat their words.

# on Jul.16.2007 AT 05:09 PM
5
Don Garza writes:

O.k. You know , is Ralph's trying to seduce us with red bell pepper butt crack? My goodness, how can this grocery store send out information with photos of naked , seducing ,artists rendition of bell pepper butt. NOt to mention Red Bell Pepper. I think they have gone way too far.

Send out the liberty grill conservatives. HEy! I eat there now and then with my political friends. What are you trying to say ed!?

# on Jul.16.2007 AT 05:10 PM
6
Fred Camino writes:

Maybe I've been missing something, but one thing has been conveniently left out of all the Ralphs Fresh Fare literature I've received... the hours! Anyone know how late this sucker will be open? Is 24hr asking too much?

# on Jul.16.2007 AT 06:05 PM
7
Rico A writes:

I hope they're 24-hour like most of the Ralphs locations around here.

# on Jul.16.2007 AT 06:36 PM
8
Whitman Lam writes:

Most likely open till 9 or 10 PM like everyone else. Oh... Trader Joe's why don't you join us ? if you only knew what you were missing.

# on Jul.17.2007 AT 12:39 AM
9
Scott Mercer writes:

Trader Joe's, hell! I want a 99 Cent Only Store!

I know we have one at Washington and San Pedro, and at MacArthur Park. I shop at both of those and they are both too far away. I'm talking about a 99 Cent right on Broadway! It would fit in pretty well right there, wouldn't it? And there's a few open spaces right now they could take.

Everybody write a letter to 99 Cent Stores!

# on Jul.17.2007 AT 09:57 AM
10
meekorouse writes:

I wish there was a downtown Trader Joe's. With the bus rate increase, it's not really worth it to take use a day pass to get there, but it takes 4 buses. With the Ralph's opening up we'll be shopping there but still making TJ's our primary grocery. The husband prefers the milk from there for some reason. Milk is milk says me, as long as it's on sale. =)

What about the Tesco that we keep hearing about intermittently?

Still, looking forward to Friday! Hope it opens without too much trouble on the union front.

# on Jul.17.2007 AT 12:27 PM
11
celia writes:

you can take the gold line to the trader joe's in pasadena.

# on Jul.17.2007 AT 01:12 PM
12
Don Garza writes:

I can't stop laughing when I read the title of the post. It is just way too hilarious.

Nice cheeks on that bell pepper though.

# on Jul.17.2007 AT 01:49 PM
13
LAofAnaheim writes:

I guarantee that Trader Joe's (especially in Silver Lake & 3rd/La Brea) are going to get a 'hit' in sales due to the Ralph's opening in downtown.

# on Jul.17.2007 AT 04:38 PM
14
meekorouse writes:

how much is Ralph's spending on their ad campaign anyway?? I just got another full color glossy postcard in the mail.. that makes 3 now plus the fullpage ad thing in the paper. I hope they think it's worth it.

# on Jul.17.2007 AT 06:06 PM
15
Dennis Smith writes:

The news started breaking last night that the threat of a strike by the grocery workers union has passed due to a negotiated settlement that still needs to be ratified by the union's membership.

Kroger can now open their much anticipated Ralph's Fresh Fare with its opening weekend festivities unencumbered by the fear of a looming strike.

# on Jul.18.2007 AT 07:44 AM

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