No Longer a Grand Opening

By Eric Richardson
Published: Tuesday, June 10, 2008, at 12:07PM

Eric Richardson [Flickr]

A "Grand Opening" banner that hung for years has been removed from the Broadway Exchange building.

DOWNTOWN LOS ANGELES — Ace Jewelry & Loan had a really long Grand Opening. A banner hung over the store loudly proclaimed its opening, and did so for years.

The banner’s longevity was particularly illustrated this past week, when it came down and left a patch of ~~brick~~ glazed tiles a totally different color than the brick that had been exposed around it.

Well, not exactly, but it would be easy to think that on first glance.

Hidden behind the banner was a section of ~~brick~~ glazed tiles painted in a different scheme, some windows and an old marquee for a past tenant.

The facade changes are part of work to convert the Broadway Exchange building to residential. The building will house 68 units, a chiropractors office and a synagogue.

jim Winstead

A shot from August of 2005 showing the Grand Opening banner.

Eric Richardson

Another shot with banner, this time from 2006.

Comments

andrea writes:

A synagogue? That’s interesting. Do you know who would run it?
When is the building expected to be ready?

# on Jun.10.2008 AT 05:47 PM

Eric Richardson writes:

You can find a mention in this Downtown News article from December:

Meanwhile, Rabbi Moshe Greenwald, a 26-year-old from Long Beach, is planning a small synagogue at Seventh Street and Broadway, on the second floor of a loft project by an Israeli developer. Slated to open in a few months, the Jewish Community Center Chabad of Downtown Los Angeles will be “Downtown L.A.’s first full-time synagogue in over 60 years,” Greenwald said.

# on Jun.10.2008 AT 09:01 PM

Dr. Boris Mayzels writes:

The Haas Building is getting closer to completion, Rabbi Moshe and myself are very excited. The synagogue and chiropractic clinic are on the second floor, we are neighbors, both spaces are receiving their finishing touches.

Eric, those are not bricks they are glazed tiles, put on in the 70’s with the metal cladding, this week there will be work on that portion of the building facade, that is why the banner and two awnings were removed. Keep an eye on it this week.

For info on the synagogue goto http://www.downtownjcc.com
For info on Boris Mayzels Chiropractic goto http://www.drmayzels.com

# on Jun.10.2008 AT 11:59 PM