Union Bank Changes Signage on Downtown Tower
Courtesy of Union Bank
DOWNTOWN LOS ANGELES — One of Downtown's oldest towers got a new look up top last month, as Union Bank swapped out its signage on the top of Union Bank Plaza at 5th and Figueroa. It's only the third identity change for the 41-year-old tower, which has housed offices for the bank since it opened in 1968.
The tower was the first piece of the Bunker Hill revitalization plan, and was heavily featured in literature promoting the project and the development potential of the neighborhood. At the time it opened, the last of the old mansions were being cleared off the hill.
The new Union Bank signage is actually a return of sorts for the company's corporate identity. The tower originally read Union Bank, but that was later changed to read Union Bank of California.
At the end of 2008, the company officially changed its name to Union Bank and launched its new identity program.
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the_peg on August 03, 2009, at 07:28PM – #1
Too bad...the old signage made that building. The new corporate logo signage looks cheesy.