Around the September Art Walk
DOWNTOWN LOS ANGELES — I am happy to report Downtown Art Walk hasn't crumbled yet. There were plenty of people milling in and around Gallery Row last Thursday, despite fewer opening night receptions. Still, some galleries continued to limit their presence to avoid the crowds.
Before we claim the name "Art Walk" is merely theory, it has to be remembered that the event began as a venturesome exercise to bring people to the Historic Core. Its success was, and still is, based on providing community outreach and authenticating a contemporary Downtown culture.
Still, it would help if the larger temporary spaces step up. P.E. Lofts, for example, could use another curated show to keep up with exhibits seen on the ground floor of The Continental and The Rowan.
At Crewest, the gallery's current show "War Over Peace" exhibits street art from Iran. Planned before the Iranian presidential election, curator Shervin Shahbazi had problems securing bios and some of the pieces. As the L.A. Times reports, "Despite the additional challenges they faced after the election, Shahbazi and the artists never considered canceling the show."
Over the weekend Alex "Man-One" Poli sent word that the show is almost sold out.
As for Art Walk, I suspect the second Thursday of the month will be reinterpreted. Hopefully, this will come with a renewed sense of collaboration between the Downtown Art Walk non-profit and the newly-founded Downtown Los Angeles Galleries Association.
Regard this photo essay as a small pop-up exhibition titled "REinterpreting Artwalk." If it was in an art gallery, the press release would state: "Urban critique interacts with the informal language of online media, and in this survey of relations among art, cityscape, and viewer; reflecting the reconfigured downtown that has art blend with city aesthetics."












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Some of the gallery owners think that the Artwalk is about selling art. If this is what they think then they better think again.
The Artwalk is about building community, and generating awareness. The excuse to come out happens the be the art...and, well, the party. In SoHo in the 70's is was about exactly the same thing. Very few people purchased art but LOTS of people came to "the party". The buzz around the party put SoHo on the map (after many years) and the rest is now history.
What one would hope happens is that when the party becomes big enough and word begins to go beyond the downtown community, people WILL begin to buy art in the galleries. In the meantime the galleries have nearly 10,000 people there every 2nd Thursday of the month. If they want to make money off the Artwalk then what they need to do is also have affordable art, possibly functional art, to sell to people who cannot afford to invest in fine art (I've noticed some very smart galleries doing just that).
When Rick Caruso built the Grove he was cricized for creating a great playground and he was judged by other who said his venture would be a failure. They said people would just come to take advantage of the Grove's public ammenities. Caruso said "just wait"...and he was right! What happend was people "connected" to the Grove and then began shopping there - now Caruso is a billionaire.
The Artwalk is essentially doing the same thing for Downtown. When people go to the Artwalk today it creates excitement for Downtown. This excitement makes them want to come back. As this continues to go on everyone will be reaping the benefits in the long term...but this will require patience and some keen business sense.