Red You R Dead Opens Fixed Gear Showroom in the Fashion District
Eric Richardson
[Flickr]
Blake Coburn and Patrick Winget of Red You R Dead. The fixed gear bike brand opened a showroom at 9th and Main this week.
DOWNTOWN LOS ANGELES — A new showroom at the corner of 9th and Main may be trendy, but it isn't selling fashion. Fixed gear track bike brand Red You R Dead has had an office in the building at 112 W. 9th for more than a year, but this weekend moved into a corner piece of ground floor retail space to show off their custom-designed bikes.
The company was started by Blake Coburn and Patrick Winget a little over two years ago. They started out by taking old bikes and doing one-off fixed gear conversions, but soon got the itch to produce their own designs.
After trips to Asia to meet with manufacturers and tour plants, the pair settled on a company in Taiwan to produce the Masher, their first custom model.
Most distinctive is the color scheme chosen for the steel frame bike: white with red trim. Don't worry if that's not to your taste, custom powder coating is only a $26 extra.
Noteworthy is the setup's 650cc front wheel, which is paired with a larger 700cc on the back. The smaller front is popular with those who are into tricks.
Bikes start at $600 and can run up to $1200 with options. Some accessories are available, but don't expect to see a repair stand.
Red You R Dead / 112 W. 9th / 213-622-4122
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Dave Bullock (@eecue) on November 04, 2009, at 06:58PM – #1
"We are a bike company catering to the rider who wants to stand out from the rest. "
I read that and saw the bikes that were all the same color and chuckled... then I saw your other photos and I get it now. Very cool!
Will Campbell on November 09, 2009, at 11:14AM – #2
The company's name generates a big headscratch from me, but certainly goes great with that lead photo full of blood-accentuated ghost bikes.
Justin Sullivan on November 10, 2009, at 08:27PM – #3
Certainly not the most catchy name for a framebuilder, but I'm glad to see this business in the neighborhood. Curious to see what the quality of the build is like.
Congratulations!
Jamie DeFrisco on November 12, 2009, at 12:27PM – #4
It's good to see another bike shop in downtown, but I'm still waiting for a bike shop that sells city bikes. There's already a few that do custom bikes and parts. Fixies aren't the type of bike you take down to the grocery store or what I would consider a starter bike. There's nothing wrong with having fixies, but just a bit of a variety would be nice.